MSA: Member Engagement

$250

MSA: Member Engagement

This course and whitepaper will help you engage members and by activating Maslow's Hierarchy of Needs at your credit union using vulnerable collaboration.

GET STARTED

Credit unions were created to meet the needs of people. Our mantra is “People Helping People.” It’s our purpose, our charge.

But the question is, what needs are we talking about? Financial needs?

By and large, credit unions focus on helping meet the general financial needs of members but we believe we need to dig deeper as an industry. When we consider the member as a whole, we’re referencing Maslow’s Hierarchy of Needs.

Introduction

Course Overview / Learning Objectives

Member Engagement, Maslow's Hierarchy of Needs

Review of Maslow's Hierarchy of Need

Incorporating Maslow's Hierarchy of Needs into Your Credit Union's Strategy

LEVEL #1: Physiological Needs

LEVEL #2: Safety Needs

LEVEL #3: Love & Belonging

LEVEL #4: Esteem

LEVEL #5: Self-Actualization

Maslow's Hierarchy of Needs is Vital to Your Growth

Vulnerable Collaboration

Vulnerable Collaboration Collides with Maslow's Hierarchy of Needs

Characteristics of Vulnerable Leaders

Examples of Vulnerable Collaboration During the Pandemic

STEP #1: Knowing What You Stand Up For and OWN It

STEP #2: Don't Just Follow, LEARN

STEP #3: ADAPT and Evolve, or Become Extinct

Ideas Into Action

It's Time to #STANDUP and Make a Difference!

Personal Analysis for Vulnerable Leadership

References

Download the Whitepaper

Maslow's Hierarchy Member Engagement Whitepaper

Advisor Biographies

Susan Mitchell

Kerry Fulton

Mitchell Stankovic and Associates is a strategic consulting firm specializing in the credit union industry to increase consumer impact, market relevance and modernize business practices from board governance to CEO and leadership transitions. We are trusted advisors, industry thought leaders and believe that making a difference is our highest priority demonstrated by our long term relationships and stellar reputation.

$250

MSA: Member Engagement

Course
21 Lessons

This course and whitepaper will help you engage members and by activating Maslow's Hierarchy of Needs at your credit union using vulnerable collaboration.

Buy now